Instead of purveying unattainable perfection we believe in an idiosyncratic and totally individual version of beauty. The result is a culture of inclusion and positivity, all while delivering puddles of fun and a sunny disposition from looking at our packaging.Amika


New Wash is a new way to clean hair. It allows people to discover their hair for the first time – probably since childhood. We've designed our three styling products to encourage hair to do what it wants to do, not force it. We make one New Wash instead of dozens of shampoos, and we make no conditioners. Less is More. Hairstory


An innovative new product that makes hair stronger, healthier, and helps your color last. It is added into permanent color or lightener as a service add-on, or can be used as a treatment. It reforms the bonds that are broken during coloring and lightening processes. Olaplex FAQ

Color Lines

Pulp Riot -Faction 8 & Semi Permanent Line

Redken - Shades EQ